Chapter 11. Designing Audio Web Sites with Beatnik
Figure 11-1. Examples of sonified sites by Young & Rubicam (left) and 7-UP (center and right)
Beatnik Inc., a company co-founded by music legend Thomas Dolby Robertson under the moniker Headspace, developed the RMF format. Beatnik is significant because it's the first format that gives web audio producers the tools to create full-scale, high-quality interactive web soundtracks and the platform to deliver the music over limited bandwidths. Even though high-quality streaming audio has existed for a number of years, the interactive aspect has been absent. Other popular interactive technologies such as Flash do not offer as many controls over audio playback for traditional sound designers.
11.1. New possibilities for interactive sound
Seasoned audio professionals accustomed to delivering high-fidelity sound without bandwidth constraints often have found it difficult to engineer a compelling aural experience for the Web. Sound "design" for the web is frequently limited to creating low-quality sound effects for rollover buttons or composing background music with the same software-based, General MIDI instruments everyone is using.
Beatnik allows you to:
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