Set the value of the lang attribute to an ISO-639
standard two-character language code. You may also indicate a dialect
by following the ISO language code with a dash and a subcode name.
For example, "en" is the ISO language code for English;
"en-US" is the complete code for US English. Other common
language codes include "fr" (French), "de"
(German), "it" (Italian), "nl" (Dutch),
"el" (Greek), "es" (Spanish),
"pt" (Portuguese), "ar" (Arabic),
"he" (Hebrew), "ru" (Russian),
"zh" (Chinese), "ja" (Japanese), and
"hi" (Hindi).