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5.6. Other Multimedia Content

The Web is completely open minded about the types of content that can be exchanged by servers and browsers. In this section, we look at a different way to reference images, along with audio, video, and other document formats.

5.6.1. Embedded Versus Referenced Content

Images currently enjoy a special status among the various media that can be included within an HTML or XHTML document and displayed inline with other content by all but a few browsers. Sometimes, however, as we discussed earlier in this chapter, you may also reference images externally, particularly large ones in which details are important, but not immediately necessary to the document content. Other multimedia elements, including digital audio and video, can be referenced as separate documents external to the current one.

You normally use the anchor tag (<a>) to link external multimedia elements to the current document. Just like other link elements selected by the user, the browser downloads the multimedia object and presents it to the user, possibly with the assistance of an external application or plug-in. Referenced content is always a two-step process: present the document that links to the desired multimedia object, then present the object if the user selects the link. Section 6.3.1, "The <a> Tag"

In the case of images, you can choose how to present images to the user: inline and immediately available via the <img> tag, or referenced and subsequently available via the <a> tag. If your images are small and critical to the current document, you should provide them inline. If they are large or are only a secondary element of the current document, make them available as referenced content via the <a> tag.

If you choose to provide images via the <a> tag, it is sometimes a courtesy to your readers to indicate the size of the referenced image in the referencing document and perhaps provide a thumbnail sketch. Users can then determine whether it is worth their time and expense to retrieve it.

5.6.2. Referencing Audio, Video, and Images

You reference any external document, regardless of type or format document via a conventional anchor (<a>) link:

The <a href="sounds/anthem.au">Kumquat Grower's Anthem</a> is a rousing tribute to 
the thousands of 'quat growers around the world.

Just like any referenced document, the server delivers the desired multimedia object to the browser when the user selects the link. If the browser finds the document is not HTML or XHTML, but some other format, it automatically invokes an appropriate rendering tool to display or otherwise convey the contents of the object to the user.

You can configure your browser with special helper applications that handle different document formats in different ways. Audio files, for example, might be passed to an audio-processing tool, while video files are given to a video-playing tool. If a browser has not been configured to handle a particular document format, the browser will inform you and offer to simply save the document to disk. You can later use an appropriate viewing tool to examine the document.

Browsers identify and specially handle multimedia files from one of two different hints: either from the file's Multipurpose Internet Mail Extension (MIME) type provided by the server or from a special suffix in the file's name. The browser prefers MIME because of its richer description of the file and its contents, but will infer the file's contents (type and format) of the object by the file suffix: .gif or .jpg, for GIF and JPEG encoded images, for example, or .au for a special sound file.

Since not all browsers look for a MIME type, nor will they all be correctly configured with helper applications by their users, you should always use the correct file suffix in the names of multimedia objects. See Table 5-1 earlier in this chapter.

5.6.4. Embedding Other Document Types

The Web can deliver nearly any type of electronic document, not just graphics, sound, and video files. To display them, however, the client browser needs a helper application installed and referenced. Recent browsers also support plug-in accessory software and, as described in Chapter 12, "Executable Content", may extend the browser for some special function, including inline display of multimedia objects.

For example, consider a company whose extensive product documentation was prepared and stored in some popular layout application such as FrameMaker, Quark XPress, or PageMaker. The Web offers an excellent way for distributing that documentation over a worldwide network, but converting to HTML or XHTML would be too costly at this time.

The solution is to prepare a few HTML or XHTML documents that catalog and link the alternative files and invoke the appropriate display applet. Or, make sure that the users' browsers have the plug-in software or are configured to invoke the appropriate helper application. Adobe's Acrobat Reader is a very popular plugin, for example. If the document is in Acrobat (.pdf ) format, then if a link to an Acrobat document is chosen, the tool is started and accordingly displays the document, often right in the browser's window.

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