1.5.1. Content Versus Appearance

HTML and its progeny XHTML do provide many different ways to let you define the appearance of your documents: font specifications, line breaks, and multicolumn text are all features of the language. And, of course, appearance is important, since it can have either detrimental or beneficial effects on how users access and use the information in your documents.

But with HTML and XHTML, content is paramount; appearance is secondary, particularly since it is less predictable, given the variety of browser graphics and text-formatting capabilities. Besides, these markup languages contain many more ways for structuring your document content without regard to the final appearance: section headers, structured lists, paragraphs, rules, titles, and embedded images are all defined by the standard languages without regard for how these elements might be rendered by a browser. Consider, for example, a browser for the blind, wherein graphics on the page come with audio descriptions and alternative rules for navigation. The HTML 4 standard defines such a thing: content over visual presentation.

If you treat HTML or XHTML as a document-generation tool, you will be sorely disappointed in your ability to format your document in a specific way. There is simply not enough capability built into the languages to allow you to create the kind of documents you might whip up with tools like FrameMaker or Microsoft Word. Attempts to subvert the supplied structuring elements to achieve specific formatting tricks seldom work across all browsers. In short, don't waste your time trying to force HTML and XHTML to do things they were never designed to do.